We caught up with Matt Bird, CEO and founder of immersive food and drink platform Rebottling (rebottling.com) to talk all things food and drink
Tell us about Rebottling
Revenue in the first instance is generated from hamper sales. Rebottling is building a growing audience of high earning, influential ABC1s with significant disposable income. Live audiences of Rebottling’s broadcasts have grown issue-on-issue.
How did you come up with the idea?
I have always been passionate about creating wine and food experiences for communities of friends and corporate clients. Lockdown with all its restrictions and social distancing seemed like the perfect time to enable people to do this at home by launching an at-home luxury experience platform. So that is when Rebottling was launched – an amalgamation and digitisation of my experience.
What can we hope to see from Rebottling in the future?
Rebottling will be broadcasting directly from vineyards later in the year, in what gives a first glimpse of the truly favourable economics of working directly with family and boutique wine producers wanting to be discovered and connected with consumers. Without compromising on quality and ensuring the Rebottling hampers always remain unrivalled in quality; the company’s model will in part develop to feature paid product placement. Product will be provided at reduced cost to the company, but enjoyed and charged in full to the consumer and featured in the live broadcast.
A true value add to the vineyards, which are competing with tens of thousands of other wineries in what is a truly, globally competitive market. The restaurants and the celebrity chefs behind them add an additional layer of interest and engagement in the live entertainment, whilst continuously strengthening the Rebottling brand, each bringing their own audiences to the Rebottling experiences. Economies of scale will become a feature as viewership grows, with after sales of products featured during the live broadcast also contributing; the combined impact of which will allow the platform to move into a cashflow positive position within 12 months.
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